Comments on: Le déclin de l’empire de Social Media

By: Ryan Pannell

Ryan Pannell — Wed, 13 Oct 2010 21:54:01 +0000

I think that there are a number of key contributors to issues in this new (and I almost hesitate to use that word) ’space’. For one, the ‘newness’ of Social Media makes almost everyone a potential ‘expert’. There seems an almost race-like approach to ownership of hip phrases that the creators hope become synonymous with the media itself, without a real understanding of what the space is designed to do - or in many cases, what their newly invented catchphrases even mean. In the race to be quoted and retweeted (and thus build their credibility), the new expert forgets the message in favor of appearing Master of the medium. Or, more often than not, there simply is no message to begin with…and so comes the death of conversation. So long as credibility in this space is measured by quantitative metrics rather than the quality and substance of the material, and association with ‘what you say’ rather than your responses to and reflections on ‘what you’ve heard’, it will be hard to move it’s evolution forward past simple mass-messaging. Half of conversation after all, is listening.

By: Andrew Jenkins

Andrew Jenkins — Fri, 01 Oct 2010 00:35:09 +0000

Let me add that I thought the post was great and indicative of where things are headed.

By: Andrew Jenkins

Andrew Jenkins — Fri, 01 Oct 2010 00:34:30 +0000

I think we discussed this but, to me, social media will become just another aspect of marketing and will stop being discussed distinctly separate from marketing as it is now. Furthermore, the current glut of social media gurus will experience a purge and we will settle into a groove of relevant content. Non-relevant content and their providers will be dealt with in the same way we now deal with spam - with vigilance.

By: autom

autom — Thu, 30 Sep 2010 18:02:19 +0000

Stephen - thanks! hope to see you here more often

Dave - exceptional comment. i wholly agree..and yes, it’s unfortunate that “a lot of this kind of behaviour” is bleeding over as lines blur; however, what does save the day is the final analysis (and outcomes) that deflate the hype and bring to bear the exaggerated postulations and speculations that intentionally position themselves to negatively distract from the stuff that’s worthy of attention, such as the hardcore how on leveraging social channels, best practices, data that point to what to avoid or anticipate, possible areas to explore as a means of measurement (not to primarily justify expense BUT to determine how well it works to complement a revenue engine strategy blah blah blah..you know, real MarCom shyte right?) not how glue snifflers are cannibalizing each other’s navels! *ugh*

Joseph - point taken but after having spoken to many businesses, clients, partners, i really think we’re out of the “hard time taking it seriously” mode..now it’s more like: right. go find out what this noise is about and how we can leverage. efficiently.

Ernesto - point taken as well and piggy backs off what Joseph is alluding to. but i think the onus is on our professions to stop speaking in generalities and platitudes..time to to spell it out. A - B - C..Steps 1, 2, 3..this approach works because of this principle and lemme show you a case study where X client did this and got Y results.. there are far too many bloggers who rhyme off with: 1 - have a plan 2 - know your audience 3 - wipe your *ss..i mean seriously?? haha you get my point

Hessie - i am so not concerned about who is cannibalizing whom and whether or not they have good diction—well, okay maybe not that part haha but yes, i agree. Dave makes a valid point—not ‘interesting’, not ‘wonderful’, not anything general and non-committal but valid..worthy of further thought and closer examination..and yeah you get my drift anyway

By: Hessie Jones

Hessie Jones — Thu, 30 Sep 2010 12:35:39 +0000

Autom, I think you hit the nail on the head. There are fewer individuals who focus on the art of conversation; and a greater who self-promote and also spend more time talking about the tools. I agree with David on his point regarding journalists and bloggers and where the line ends and begins. Fortunately, being a blogger allows you the “freedom” to analyze and interpret and not have to stick to the facts at hand… as you have done in this post. But why should that stop someone from taking it a step further? I believe it provokes further thinking and discussion and potentially allows new ideas to come to the forefront. All of us have opinions but I would hope that the broader discussion will create a balance allow fruitful outcomes to result. We should not “cannibalize our own” but speak to resolve for the greater good.

By: Ernesto Sosa

Ernesto Sosa — Thu, 30 Sep 2010 01:30:49 +0000

Great post Autom and an interesting subject to start a valuable discussion with experts from different knowledge fields on the lifecycle of social media in business. From my point of view too many companies around the world still don’t get the value and huge potential behind this new way of doing business. Despite important advances made by a group of early adopters and innovators, the concept is still evolving, while real massive adoption is starting to pick up. We’re just getting started.

By: Joseph Fiore

Joseph Fiore — Wed, 29 Sep 2010 22:39:31 +0000

Great post Autom! I agree with your conclusions on leaving the in-depth social analysis to the experts.

I might be taking this out of context, but when I read the quote about business not taking social media seriously, it did remind me of a post post I wrote awhile back where I discussed how social media gets a bad rap in the business intelligence community. While I don’t think it’s warranted, and consider this to be a laggard mentality with significant consequences for those that dismiss or reject it as a credible source, this perception problem continues to persist.

Joseph
@RepuMetrix

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Wed, 29 Sep 2010 21:08:20 +0000

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By: David Svet

David Svet — Wed, 29 Sep 2010 20:03:52 +0000

“The long and short of this post is this: bloggers should be mindful to stick to data and interpreting such data, and to leave the in-depth social analysis to sociologists, psychologists, philosophers, researchers and the like.” Truer words were never spoken. Well done Autom. Unfortunately a lot of this kind of behavior is bleeding over into the field of journalism as the line between professional journalism and citizen journalism continues to erode.

By: sbradley0

sbradley0 — Wed, 29 Sep 2010 19:55:16 +0000

Interesting comments. “The world of social media…” part has me confused as well. What credibility problem? Great blog!