Comments on: Resistance 101

By: Wycieczki Zagraniczne

Wycieczki Zagraniczne — Sat, 14 May 2011 08:42:33 +0000

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By: The Social Media Revolution… How Can You Benefit? « Aaron Friedman’s Works

The Social Media Revolution… How Can You Benefit? « Aaron Friedman’s Works — Thu, 24 Sep 2009 14:21:35 +0000

[…] and colleague Autom Tagsa @autom8 published an article on his blog this month titled, “Resistance 101”. Autom illustrates for us in this article how certain business practitioners prefer (and would only […]

By: autom8 » Race to the New Economy

autom8 » Race to the New Economy — Thu, 26 Mar 2009 21:16:12 +0000

[…] to win the confidence that will spark economic recovery. Of course, a revolution is not without those who resist the pull of […]

By: The Social Media Revolution… How Can You Benefit? « Aaron Friedman’s Works

Mon, 23 Mar 2009 03:11:20 +0000

By: Aaron Friedman

Aaron Friedman — Sat, 21 Mar 2009 16:35:37 +0000

Jennifer,

Autom hit it pretty accurate. The point I was trying to get across is that all businesses are being effected in some way during this economic crisis (small, mid, and large). How long and establish one is in business doesn’t hold as much water as it use to. Even if a business is thriving financially, there is still the need to continue to build brand loyalty and provide customer service in ways that people are growing to adapt today.

By: Autom Tagsa

Autom Tagsa — Wed, 18 Mar 2009 23:25:11 +0000

I agree with the ‘opt in’ approach as well, particularly where it concerns traditional orgs, well assimilated in their use of technology but inherently reliant on paper-based documentation and communication, where the face-to-face interaction is in fact a given, not an option.

Although speaking on Aaron’s behalf, I believe he was implying that the late 40’s+ crowd (of which I’m happy to be part of btw) are resistant for reasons surrounding privacy and security. In my view, that’s really the main source of resistance from corporate orgs.

By: Jennifer Frahm

Jennifer Frahm — Wed, 18 Mar 2009 22:55:17 +0000

Some really good point, thanks. I think you are spot on with your observations about the evangelizing. From a change management perspective the evangelists are the people I most want to hide from the campaign. They are dead-set sure to create resisters where there were once none.

Mind you, I’m not sure I agree with Aaron’s implications about older professionals in their late 40’s needing Social Netorking via Social media.’If they are alreday established and have been doing it really well for a number of years the old school way, SM networking is an ‘opt-in’, not a necessity.

By: Aaron Friedman

Aaron Friedman — Wed, 18 Mar 2009 01:55:00 +0000

Great post! It’s funny, because I come across people like this often that fear the paradigm shift of adding social media to their networking arsenal. Not to stereotype age groups, but this problem seems to fall mostly with the older professionals in there late 40’s and up. I think this new social medium struck most people too quickly… you know how it is… a technology comes out and lingers for a few years before it builds up a little momentum. Then once that fire is started it is very hard to control its growth! Now considering today’s economy, individuals and company’s are going to need to accept this reality. They will need leverage what will only make them stronger and shine, or stay they will static and get eaten… CHOMP!